By now, you already know YouTube ads work, so we’re not going to offer tips on an automated process. What you will get to know now is how to promote products without using Google’s network and how you can make money on YouTube without ads. Here are the dos and don’ts.

1. Create good content

YouTubers should never compromise their content’s quality. When a brand or company assigns you a sponsored video, you need to make sure that it is ten times better than the rest of your content.

For some reason, people on YouTube don’t always love sponsored content because they feel like the trust between them and the creator is breaking. Deliver good content, and no one will ever haul you up on “sellout charges.”

2. Don’t overdo it

If you want to create promotional content, you need to keep it low. Many YouTubers who identify the opportunity to advertise products on their channel get carried away, and in an attempt to earn more from YouTube, they keep producing sponsored videos all the time. 

Of course, this is not sustainable. Viewers eventually feel betrayed, content becomes a second priority, and views are shrinking. You’re a creator first.

3. Promote creatively

There’s a YouTuber you might have heard of with more than 2.7 million subscribers. Up until recently, every single one of her videos was sponsored by Squarespace, and even though everybody knew that at the end of a video, a sponsored message would appear, they stayed and watched it.

She’s no other than Anna Akana.