Premiere Pro does make it easier for you. It comes loaded with tons of presets for every potential export necessity, that you can use to determine the correct file format for you. If none of these presets match the requirements of your project though, you can export more precisely via the Matched Sequence Settings tab.  

Universally, the most common format for web-based playback will be H.264. This will generally be your go-to option for the bulk of your project exporting. 

For more information on video formats, we have a guide to the best video format for YouTube over on our blog.

Bit-rate determines how big your file size is. For a final cut of the Music Video, opt for the highest bit-rate maximum and ensure that the target bit-rate is half of that. As your finished project bounces, Premiere Pro will ensure that your export is done as efficiently as possible, checking its process twice over. 

You have now successfully exported your first Music Video! To save yourself the hassle of running back over these settings, you can save your preset export settings for next time, to ensure a fast export when needed (trust me, there’ll be a time when you need it.) 

Thinking of using Adobe Premiere Rush instead of Premiere Pro? See our comparison article here.