Video is a visual medium above all, and if your content was shot in poor quality, is out of focus, or just looks bad – no one will want to watch it. Especially nowadays, when all it takes is a glance at a YouTube thumbnail for someone to make a quick value decision and pass right on by. 

An important thing to note then is that the clip we’re dealing with today looks good. The shot has been set up correctly, the colors are eye-catching, and it does what it’s meant to – demonstrate a makeup technique.

Almost as important as how a video looks is how it sounds, however. The recorded audio in the clip is good, but there’s a lot of silence which makes it a little awkward to watch.

There’s one major improvement we can make that will fix this: adding some music!