You might be a creator, a left-brain user, but sometimes, you need to develop a strategic, data-oriented mindset. However, if you want to succeed on YouTube, and numbers are not exactly your strong suit, the YouTube analytics tool does all the heavy lifting for you.

You might be monitoring trends, watching hours of videos that are trending, and keeping your eyes open. But the reality is that your channel’s YouTube metrics should be your one and only guide you through your whole YouTube journey.

Hidden under your YouTube Studio dashboard, right on the left sidebar, YouTube Analytics is the tool where the truth about your channel and your popularity unfolds. Get all the data you need to succeed in a digestible, visually appealing way — yes, you can even access YouTube analytics on mobile.

But there’s a catch — there’s always one, right? YouTube shows you all the data you need, but you are the one who needs to analyze them and translate them into actionable advice for your channel. 

In this post, you’ll learn how to do it right.